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By JOHN NORTH
Upstate S.C. Daily Planet
GREER, S.C. — The so-called “Golden Age” of radio (the 1970s and ‘80s) in Greer was reviewed and analyzed by popular former Greer radio hosts Drew Hines and Paul Lindsey in a presentation that was part of the 150th anniversary of the founding of Greer at the Historic Greer Depot on March 28.
Hines, who lives just outside of Greer, writes a monthly column appearing in the three editions of the Daily Planet, including Upstate S.C., Asheville, N.C., and Hendersonville, N.C.
During the program, the two men sat on tall stools at a high table with vintage microphones in a retro setting meant resemble an old-time radio station, as they reminsced about times past in old-school-style local broadcasting
The program was introduced as “Live at 4:00 p.m.” by David Lovegrove, director of the Greer Heritage Museum.
A crowd of about 50 attended the program, with many coming and going, as a potpourri of events were offered that evening celebrating Greer’s 150th anniversary.
As Hines and Lindsey began discussing Greer’s radio heritage, Lindsey asked, “What was the legal call sign” at WEAB-AM when Hines worked there in the 1970s?
“It was a ‘clear channel’ station, which was a little bit unusual in those times.” Hines answered, given that WEAB was a 250-watt station, as compared to some of the 50,000-watt clear channel stations in New York City, Chicago and other major cities.
“And I was at WCKI station,” Greer’s other radio station, Lindsey noted. “That was my first radio job.”
Hines added, “Paul and I have known each other for a long time. Paul was maybe 14 when we first met....
“But people today, especially young people, can’t appreciate the role that local radio played in those days — back in the days of (print) newspapers and local TV...
Hines noted that he worked for WEAB-AM, named after Ed Burch, who was the editor and publisher the now-defunct Greer Citizen weekly newspaper). “WEAB always was country and bluegrass, he said. “In June 1949, it was Greer’s first and only radio station.”
Hines added that WCKI-AM was founded in 1955 as a Southern gospel radio station.
For decades, there were two radio stations in Greer, but Hines noted they later were sold, with WCKI becoming a Roman Catholic station. And WEAB-AM not only was sold, but its call letters were changed to WPJM-AM, which is now a black gospel station.
Further, Hines said, “Of the stations in our area that made an impact, there was WSPA (in Spartanburg), which started as an AM station, but then it became the first FM station in South Carolina.”
(“WSPA-TV (Channel 7) transitioned from radio to television on April 29, 1956, led by Walter J. Brown of Spartan Radiocasting Company, who acquired a VHF channel 7 license after the
FCC lifted its, freeze on new TV stations in 1952. The station leveraged its original WSPA-AM (950) radio roots, establishing a powerhouse CBS affiliate with a vast coverage area,” AI Overview noted.)
The March 28 discussion between Hines and Lindsey then turned to “Farmer” Cliff Gray, a beloved and legendary radio personality in Spartanburg, where he was considered (according to AI Overview) a “god in radio” in that local area.
Hines and Lindsey agreed that Gray also was instrumental in bringing musical groups to the Greer area.
Perhaps most significantly, in 1945, the CBS network wanted to know what the impact of the death of (U.S.) President Franklin D. Roosevelt had on a small town like Greer. “And “Farmer” Cliff Gray gave what was considered one of the best radio reports to the network,” Hines recalled.
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