From Staff Reports 

 GREENVILLE, S.C. – Blake Bridges has been named president and general manager of WYFF 4, Hearst Television’s NBC affiliate in the Greenville-Spartanburg-Anderson, South Carolina, and Asheville, North Carolina, television market, effective Nov. 18.

 He has served at the station for 17 years, the last dozen of which as general sales manager.

Bridges will succeed John L. Humphries, who is retiring.

“Blake has distinguished himself as one of our best and brightest leaders in our sales organization for more than a decade,” Michael J. Hayes, Hearst Television president, stated. 

“He’s spent much of his career in the Greenville-Spartanburg-Anderson-Asheville market, knows it well and is the ideal candidate to succeed John. He will build upon the station’s hallmarks of outstanding journalism and community service with the exceptional team at WYFF 4.”