Asheville Daily Planet
RSS Facebook
Heart Attack Grill thumbs nose at PC movement
Wednesday, 17 January 2007 07:07

John North
Editor & Publisher
"He-he-he... Three things to enrage leftists: fatty food, scantily clad women and a restaurant that welcomes smokers! Thatës cool!"
ÇƒÓ A posting on forum at freerepublic.com
ï
The recent controversy surrounding the Heart Attack Grill in Tempe, Ariz., certainly got some leftistsë pulses racing and (excuse the pun) provides food for thought.

In this age of political correctness, the grill has chosen to go in a diametrically opposite direction, featuring specials that truly could be called a heart attack on a plate.

For instance, the eatery offers a Quadruple Bypass Burger, which includes two pounds of beef, two layers of bacon and four layers of cheese. This culinary masterpiece is served by waitresses clad in naughty nurse uniforms.

The eatery garnered nationwide attention when a nurses group complained about grill owner John Bassoës misuse of the term "nurse" in reference to the waitresses. The complaint, in turn, prompted a letter from the state attorney generalës office, informing Basso that he was illegally using the term "nurse."

In response, Basso said the term "nurse" was used as parody on his Web site, heartattackgrill.com,  and that it clearly noted that "none of the women pictured on our Web site actually have any medical training, nor do they attempt to provide any real medical services should you have a heart attack eating at our restaurant..."


The grill continues to operate, having reaped much publicity ÇƒÓ and many customers ÇƒÓ from the controversy that has jolted the so-called "pleasure police."


While I aspire to live a long life and personally try to avoid such cuisine, I feel that Basso has every right to serve whatever he chooses, within the dictates of the law.


Whatës more, Basso proved himself quite a savvy entrepreneur with his unique fare ÇƒÓ and heës obviously an ace in marketing. The value of the publicity ÇƒÓ good and bad ÇƒÓ that he has received must be stratospheric.


As for the "naughty nurse" get-ups for the waitresses, it certainly appeals to a deep-seated fantasy of many men and appears to me to be harmless fun.


While appreciating the professional standing of nurses, I think their associationës complaint shows they are taking themselves way too seriously.


Surely the nurses are in the best position to appreciate the irony here ÇƒÓ those who consume a steady diet of the fare at the Heart Attack Grill either will get fat and, hence, not be attactive to the "naughty nurses," or die ÇƒÓ perhaps an even more unattractive option all around.


Still, I canët help but wonder if a customer ever faked getting a heart attack at the grill in the hope of getting mouth-to-mouth resuscitation from a naughty-nurse waitress, even if she hasnët had any real medical training.


ï

John North, publisher and editor of the Daily Planet, may be contacted at publisher-at-ashevilledailyplanet.com.
 



 


contact | home

Copyright ©2005-2015 Star Fleet Communications

224 Broadway St., Asheville, NC 28801 | P.O. Box 8490, Asheville, NC 28814
phone (828) 252-6565 | fax (828) 252-6567

a Cube Creative Design site