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City to press Staples for timetable; assigns two to Greenlife team
Tuesday, 21 November 2006 15:30
By DAVID FORBES

Three zoning issues that have created controversy for months came up again on Nov. 14, when Asheville City Council assigned two council members to work with Greenlife grocery to find a way to solve problems with its loading dock.

Council also resolved to take a more aggressive approach with the Staples along Merrimon Avenue, pressing for a timetable on changes to its large sign and tower-like brick exterior.


The aforementioned zoning issues, along with a third concerning the size of a second sign on the Prudential Realty building on Tunnel Road, were the focus of a report conducted by a professor from Western Carolina University, after planners from city staff and planners hired by neighborhood activists came to differing conclusions about whether or not the issues wre zoning violations.

The report concluded that the city had probably erred in approving the projects in their current form, but that the errors were made in good faith ÇƒÓ and the city still needed to work quickly to try to remedy the issues.

City staff have since been working with Greenlife on possible solutions and attempting to work with Staplesë corporate office, Assistant City Manager Jeff Richardson said.


"Iëm pleased to say that staff has had some proactive discussions with the Staples corporate office and Staples has noted these concerns," Richardson said. "I believe they will come back to the city with more detailed plans in the future."


Prudential Realty has since voluntarily changed its sign.


John Swann, an executive with Greenlife, whose loading dock is located next to a residential road, Maxwell Street, and has attracted complaints from some residents due to its noise, said that the company is open to possible solutions for moving the loading dock or erecting a buffer, but that there are problems ÇƒÓ and considerable costs, involved with each of these.


"Weëre open to short- and long-term solutions on this problem," Swann said. "Some of these plans would involve us having to move the cafe area or do considerable grading ÇƒÓ or it would knock out a lot of parking spaces and involve tremendous expense."


At best, he noted, if Greenlife began the design process for one of solutions involving moving the loading dock immediately, it would still be approximately two years before it could be completed. Such modifications might take place when the store expands its area in the future, but even a buffer, he noted, unless it was a thick wall, would probably not stop most of the noise from the trucks.


"We do need some direction from the city on where you want to go with this, which option you prefer ÇƒÓ even the design process on this is not going to be inexpensive," he said. "When we brought this plan forward, before we built the store, we did not hear one concern. All this arose after we were already open.  Weëre glad to work with the city in solving this problem: What shall we do?"


Furthermore, Swann added, Greenlife is currently opening a store in Chattanooga, Tenn., and hence is pouring its financial resources into that project.


"Weëre really tied up with that, money-wise at the moment," he noted.


Meanwhile, resident Lori Stewart, a resident of Maxwell Street, said that truck noise is still a major concern for her.


"The noise from living across from a busy grocery storeës loading dock is hard to explain, but the nonstop aspects of the noise bothers me a lot, as does the constant exhaust smell and the ǃÚbeep, beep, beepë of them backing up," Stewart said. "Ultimately, Iëm looking to move as soon as my lease is up. I like the store, I shop there every day, I just canët fathom why the store was designed as it was."


Later, Chris Pelly, president of the Coalition of Asheville Neighborhoods, the main group that has pressed the concerns about the zoning of these projects, said that the city should take a more aggressive approach with Staples.


"Some of the language to Staples so far has lacked clarity and urgnecy, sending at best a mixed message," Pelly said. "It is time we were clear and direct and we need to be serious about them complying with the size of their sign, their setbacks and their pedestrian orientation. It is time for the city to issue a notice of violation, which would clearly define what Staples must do and a timeline by which they must comply."


In reply, Mayor Terry Bellamy turned to Richardson and said he needed to pressure Staples to come down and talk to council, as Swann did for Greenlife, in an attempt to get the issues resolved.


"I want to see that ÇƒÓ and I want to see a timetable on getting this sorted out with Staples," Bellamy said.


On the issue of Greenlife, many council members noted that they favored options that would move the loading dock away from the street.


"The reality is that keeping the loading dock next to Maxwell Street is never going to address all the concerns that the residents have," Councilman Bryan Freeborn said. "A tractor-trailer 20 feet in is still going to be just as loud."


Freeborn would later propose that, due to the complexity of the issue and changing the location of the loading dock, "two or three council members should be tasked to work on this and keep track of it."


He volunteered to be part of that effort, as did Councilman Brownie Newman.


Councilwoman Robin Cape said that the alternatives Swann proposed for Greenlife were ones she found "exciting. Iëm really looking forward to the expansion of your store and resolving this problem. Iëm still where I was before ÇƒÓ I hope this can be done soon and I hope we can get Maxwell Street back to residential traffic. I donët feel our job is to micromanage how you get there, but I definitely think we need to help you move in that direction."


Later, Councilman Carl Mumpower said he was also concerned about how these issues could have slipped through the cityës zoning process.


"Weëve made mistakes here, and we need to own it, identify it and hold people accountable for it,"
Mumpower said. "If this has gotten so bad that we need to spend money to resolve something thatës a private business matter, itës very important that we hold someone accountable for these errors."

 



 


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