From Staff Reports

A downtown Asheville jewelry store’s billboard stating that “Sometimes, it’s OK to throw rocks at girls....” has ignited a firestorm from critics who say it is a sexist message

Spicer Greene Jewelers’ advertisement — off Patton Avenue near Interstate 240 — drew a number of negative postings on the Internet. It also has gotten numerous comments, along with phone calls, emails and comments.

In the aftermath, Spicer Greene  is considering taking down its ad on the billboard, Eva-Michelle Spicer, a co-owner, told reporters.

She also emphasized that she does not want to offend the community. The company usually changes its billboard ever four weeks. Another ad is planned for April, she said.

Spicer Greene has been based in Asheville for 91 years, with its fourth generation recently taking over.

“It was a fun play on words; we certaintly didn’t mean harm by it,” Spicer told the Asheville Citizen-Times. “I don’t take offense to it and I didn’t mean offense by it.” She emphasized that she does not advocate violence against anyone.

She also noted that Spicer Greene Jewelers has donated to Helpmate, a domestic violence support and prevention agency; and Our VOICE, the local rape prevention and support  nonprofit.