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Radio One may be huge now, but its origins were humble
Tuesday, 29 August 2006 20:47
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Roland Martin
WASHINGTON ÇƒÓ As the only African American woman to head a publicly traded company, Cathy Hughes is used to being feted and receiving accolades because of her accomplishments.
As the founder and chairwoman of Radio One, she has done an amazing job in building the nationës largest owner of black radio stations, beginning with the tiny WOL-AM 25 years ago. Today, her company ÇƒÓ run by her son, Alfred Liggins ÇƒÓ owns 71 radio stations, the cable network TV One (which employs me as their news commentator), a controlling interest in REACH Media, which owns BlackAmericaWeb.com, and Syndication One, the nationës only black talk-show network.

Sheës got a ton of money, and doesnët have to worry about where her next meal comes from. But itës important for everyone to recognize that when we look at self-made millionaires like Hughes, we should not forget the trials and tribulations they endured to get to the top.

In fact, when I think of Hughes, I donët talk about the more than $300 million in revenue the company did last year and the fact that its valuation on Wall Street exceeds a billion dollars. What impresses me the most is that when she had that one small station with a weak radio signal, Hughes spent 18 months living in the station in order to keep it on the air.

Her entire life was consumed in trying to keep the station on the air and whatever needed to be done, she did it ÇƒÓ even washing herself off in the bathroom.

Thatës right. Hughes would get up from her sleeping bag and rush to the bathroom to wash herself off for another day, trying to finish before her employees started their workday. While they were often waiting for their paychecks, she would forego a check just to make sure they could pay their rent and put food on the table.

I donët look at guys like Donald Trump ÇƒÓ who flaunts being a billionaire when he has said he isnët ÇƒÓ and see them as the epitome of success. He had the opportunity to be left with a huge sum of money from his father, and has built his company through mostly self-promotion.

If folks want to buy into the hype, fine. But budding entrepreneurs who want to learn what it takes to make it in this world shouldnët want to be like "The Donald," they should aspire to be "Ms. Hughes." "Making it" in America isnët about having a TV show, riding in limousines, sailing a big yacht and having your own helicopter. Itës about doing the hard, dirty work necessary to build something and making your dreams come to reality.

When I travel to high schools and college campuses and speak to young people, I often hear folks talk about wanting to "get paid," without even bothering to understand the pain and sacrifice that goes into building something. Bishop T.D. Jakes is often saluted for building his 30,000-member Dallas-based church, The Potterës House, which reaches millions more through television, books and the Internet. Yet we canët forget the reality of him and his wife being on welfare while trying to keep his small church afloat in West Virginia.

John H. Johnson, the late, great entrepreneur who built Ebony and Jet magazines into two of the most outstanding and successful magazines in history, sent one of his sales executives to Detroit every week for 10 straight years before an auto company would take out an ad in his magazine. An overweight woman with big hair from the South took Chicago by storm, striking a nerve among women and becoming a billionaire. Her name? Oprah Winfrey. My point? The success of an entrepreneur doesnët come overnight. It takes building that company, employee by employee, brick by brick and prayer by prayer.

As Radio One embarks on a yearlong celebration of its 25th anniversary, letës not get ourselves caught up in how great the company is today and the millions of people it reaches each week. What is most important is that when the reality of business almost forced her to close her doors, this strong woman, Cathy Hughes, relied on her faith and her fierce discipline to get her through the tough times and eventually become one of Americaës great success stories. ï Roland S. Martin, editor of The Chicago Defender newspaper, is author of "Speak, Brother! A Black Manës View of America."
 



 


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