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Forum advocates more local flavor at Bele Chere Print E-mail
Tuesday, 06 February 2007
By DAVID FORBES

Asheville‘s biggest festival should encourage more involvement by local artists, musicians and businesses, some citizens said at a Bele Chere forum in the Asheville Civic Center on Jan. 30.

"We need to start involving more local artisans and craftsmen," Jim Julien, a graphic designer, said. "I‘d also like to see more opportunities for local bands and local promoters."


Likewise, Barry Olen, owner of Beads & Beyond, said that Bele Chere should bring in more local acts — and distribute the stages more evenly throughout the downtown.

"That way you‘ll get more businesses getting the benefits," Olen said. "Also, I think people would be more likely to come out if it was 55 percent local acts."

Other suggestions from some of the participants included extending alcohol sales through the last day of the festival in certain locations, giving the festival more of a central theme and moving it to a different time of year to better help downtown businesses.


About 75 people attended the forum, the first of several hosted by Asheville City Council for the purpose of getting input on issues facing the city. The attendees broke off into discussion groups, each moderated by city staff, to voice suggestions for improving the festival — and convey what they like about Bele Chere.


Despite their concerns, many of the attendees said that they liked Bele Chere overall ¬?¬?‚Äî and welcome the money it brings to the local economy.


"I‘ve been around the world and seen a lot of festivals. This compares well ‚Äî it‘s just a really good time," Sharon Trammel said.


At the beginning of the forum, Mayor Terry Bellamy had noted that no possibility was out of question, including moving Bele Chere later in the year or outright eliminating the festival altogether.


"When we started Bele Chere a year ago, it was to get people downtown," Bellamy said. "Well people are coming downtown now even without Bele Chere. So we need to ask ‚Äî is this the time for Bele Chere? Should there be another type of festival? I‘m not sure, that‘s why we‘re asking you."


But at the end of the forum, she noted that based on the responses, "it looks like Bele Chere‘s a keeper."


At last summer‘s Bele Chere, around 300,000 people attended, bringing in about $12.4 million.

She added that council would take the input received at the forum into consideration in their plans at a coming forum on Feb. 10.

Other ideas broached at the forum included turning Bele Chere over more to a sponsoring private company.


"I would sell it," Tres Hundredmark, chef and general manager of the Lobster Trap, said. "I would offer it for sale for someone to pick up as a sponsorship. This would take care of some of the financial issues. We could say ‚ÄòMicrosoft and the City of Asheville present Bele Chere.‘"


He also noted, however that "Bele Chere is a blast, it‘s great fun for everybody ‚Äî it‘s great for our employee morale."


Meanwhile, Doug Beatty, owner of Barley‘s Taproom, said that Asheville needed to remember "our roots" and not make Bele Chere too exclusive.


"I remember when there was a chain link fence around the center of downtown and when the city couldn‘t afford to pay its contractors," Doug Beatty said. "You see this a lot. When people become successful, they forget how they got there. I think that‘s what you‘re seeing in this conversation. We started evaluating the success based on how big it got and kind of lost sight of the soul of the thing.

We need to remember the roots of the festival. We definitely need to get rid of the ticketed events."

Later, Trammel suggested that the city allow alcohol on Sunday, the last day of the festival, in certain spots.

"I‘m not saying we need to allow it everywhere," Trammel said. "But having some beer gardens set up where people could purchase it, but keep it limited, the city could make some significant money."


Involving more local beers in the sponsorship of the festival currently held by Budweiser, was a popular suggestion. When announced at the end of the meeting by several of the groups, it was greeted with applause by the attendees.


"That would give people something tasty to drink and give local businesses a share of this," Hundredmark said. "We have a thriving industry here and we can find a way to really show that off."

 
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